Making policies work

Yaseena Chiu-van ‘t Hoff

  • Corporate identity management
  • Art direction
  • Graphic design
  • Publication processes


Yaseena Chiu – van ‘t Hoff is Corporate Branding Officer – Art directions and design, Outreach & impact.

Yaseena has been working in the advertising, marketing and design industry for over 15 years. Before joining ECDPM, she was an Art Director at X-CAGO coordinating and designing fiction/ non-fiction books and marketing material.

Before that she has worked at various advertising and design agencies working together with Marketing managers from multinational corporations in the areas of; logo design (Berlei Australia), advertising (Pacific Brands, Briscoe Group), packaging (Nestlé, Lion Nathan National Foods), marketing and point-of-sale (Lion Nathan National Foods, Briscoe Group), merchandising (The Walt Disney Company).

Areas of Work

  • ECDPM’s Corporate Identity manager
  • Provides art direction and design in; development of ECDPM’s Corporate Identity and its various products and outputs; logo design; publications; information graphics; corporate website to social media pages.
  • Responsible for the coordination, planning and production processes of ECDPM’s publications

Pre-ECDPM Assignments

  • Art Director for fiction and non-fiction books, X-CAGO b.v
  • Senior designer, An Eye for Ink
  • Designer, Davies Davies Design and Advertising
  • Designer, Design Blitz
  • Graphic Artist, Business Sydney

    Yaseena Chiu-van 't Hoff

    Corporate branding officer




    English, Dutch


    • +31 (0)43 350 29 10


    Maastricht office

    Onze Lieve Vrouweplein 21

    6211 HE Maastricht