Yaseena Chiu-van ‘t Hoff

• Corporate identity management
• Art direction
• Graphic design
• Publication processes

Biography

Yaseena Chiu – van ‘t Hoff is Information Officer Publications – Art Direction and Design, at ECDPM. She has been working in the advertising, marketing and design industry for over 15 years. Before joining ECDPM, she was an Art Director at X-CAGO coordinating and designing fiction/ non-fiction books and marketing material.

Before that she has worked at various advertising and design agencies working together with Marketing managers from multinational corporations in the areas of; logo design (Berlei Australia), advertising (Pacific Brands, Briscoe Group), packaging (Nestlé, Lion Nathan National Foods), marketing and point-of-sale (Lion Nathan National Foods, Briscoe Group), merchandising (The Walt Disney Company).

Areas of Work

• ECDPM’s Corporate Identity manager
• Provides art direction and design in; development of ECDPM’s Coorporate Identity and its various products and outputs; logo design; publications; information graphics; coorporate website to social media pages.
• Responsible for the coordination, planning and production processes of ECDPM’s publications

Pre-ECDPM Assignments

• Art Director for fiction and non-fiction books, X-CAGO b.v
• Senior designer, An Eye for Ink
• Designer, Davies Davies Design and Advertising
• Designer, Design Blitz
• Graphic Artist, Business Sydney