Linking policy and practice in international cooperation

Multimedia

External event

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Conference

European Communication Summit 2015

Start:
25 June 2015
End:
26 June 2015

There are – at least – two key attributes communicators have to demonstrate: One is to anticipate societal, economic and political changes shaping the environment in which the corporation resides; the communication department functions as an early warning system. The second challenge is to seize the opportunity to facilitate disruptive change so that the company can achieve leadership. What role does the (executive) communicator play in fostering disruption and nature an environment of innovation?  And how can disruptive behaviour benefit the corporate character? There are – at least – two key attributes communicators have to demonstrate: One is to anticipate societal, economic and political changes shaping the environment in which the corporation resides; the communication department functions as an early warning system. The second challenge is to seize the opportunity to facilitate disruptive change so that the company can achieve leadership. What role does the (executive) communicator play in fostering disruption and nature an environment of innovation?  And how can disruptive behaviour benefit the corporate character?

Location

Square
Mont des Arts
Brussels
Belgium

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Cross-cutting TopicsCommunication